Privacy Policy

Effective Date: September 14, 2024

Localworks Business Builders (“we,” “our,” or “us”) is committed to protecting your privacy and complying with applicable laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the CAN-SPAM Act. This Privacy Policy outlines the types of personal information we collect, how we use it, and the measures we take to safeguard it, including the use of Artificial Intelligence (AI) technologies.

1. Information We Collect

We collect personal information in the following ways:

• Directly from You: When you contact us via our website, email, or phone, we may collect information such as your name, email address, phone number, and any additional details you voluntarily provide.
• Website Usage Data: We automatically collect data like your IP address, browser type, and website activity through cookies, web beacons, and similar technologies to enhance your user experience.
• AI-Processed Data: When using our services, we may employ AI tools to analyze and enhance customer interactions, optimize business operations, and improve service delivery. This could include analyzing communications (e.g., emails or live chat interactions) for intent and sentiment.

2. How We Use Your Information

We use the personal information we collect to:

• Respond to inquiries and provide services you request.
• Personalize and improve your experience with our website and services.
• AI-Powered Insights: Use AI-driven tools to provide automated customer support, optimize communication, and offer tailored solutions.
• Send marketing emails, promotions, and newsletters, as permitted by law, with clear opt-out mechanisms.
• Comply with legal obligations, including PIPEDA and CAN-SPAM requirements.

3. Your Consent

By providing us with personal information, you consent to its collection, use, and disclosure as outlined in this Privacy Policy. You also consent to the use of AI tools and technologies in processing your information for the purposes described in this policy. You can withdraw your consent at any time by contacting us (see Section 8 below). However, withdrawal may affect our ability to provide services.

4. AI and Automated Decision-Making

Our use of AI technology may involve:

• Automated Customer Support: AI tools may process personal data to respond to queries and provide support in real time.
• Enhanced Service Delivery: AI may analyze past interactions to offer personalized recommendations and services.
• Automated Decision-Making: In certain cases, decisions about how we communicate with you or what services to recommend may be made by AI. However, no significant decisions that affect your legal rights or obligations will be made solely by AI without human oversight.

5. CAN-SPAM Compliance

In compliance with the CAN-SPAM Act:

• We do not use false or misleading email addresses or subject lines.
• Marketing emails will clearly identify Localworks Business Builders as the sender and provide a clear way to opt out of future emails.
• If you opt out, we will promptly honor your request, typically within 10 business days.

6. PIPEDA Compliance

As required by PIPEDA, we adhere to the following principles:

• Accountability: We are responsible for protecting the personal information under our control and have designated a Privacy Officer.
• Identifying Purposes: We collect personal information only for the purposes outlined above.
• Consent: We will obtain your informed consent before collecting, using, or sharing your personal information.
• Limiting Collection: We collect only the information necessary to fulfill the identified purposes.
• Limiting Use, Disclosure, and Retention: Personal information is used or shared only as required to provide services or by law. We retain it only as long as necessary.
• Accuracy: We strive to keep your personal information accurate and up-to-date.
• Safeguards: We employ appropriate security measures to protect your personal information from unauthorized access, use, or disclosure.
• Openness: We make our privacy policies and practices readily available.
• Individual Access: You can request access to your personal information at any time to verify its accuracy or request corrections.
• Challenging Compliance: You can challenge our compliance with PIPEDA by contacting us (see Section 8 below).

7. Sharing Your Information

We do not sell or share your personal information with third parties, except where required by law or necessary to provide the services you have requested. In some cases, we may use third-party service providers to help manage our business operations (e.g., web hosting, email marketing). Any third-party service providers we work with are bound by confidentiality agreements and required to comply with applicable privacy laws.

8. Your Rights and Choices

Under PIPEDA and CAN-SPAM, you have the right to:

• Access your personal information and request corrections if it is inaccurate or incomplete.
• Opt-out of marketing emails by using the “unsubscribe” link in any email we send. You can also contact us directly to withdraw your consent to receive further communications.
• Request deletion of your personal information, subject to certain legal obligations.

To exercise any of these rights, contact us using the details below:

Phone: +1 587-206-7956
Email: chris@localworksbb.com

9. Security

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or theft, in compliance with PIPEDA’s safeguard requirements. Our security protocols also apply to any data processed by AI technologies.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. You may adjust your browser settings to refuse cookies, but this may limit your ability to use some features of our website.

11. AI and Data Privacy

We ensure that any data processed by AI is kept private and used solely for business purposes related to Localworks Business Builders and to enhance customer engagement. Your data will not be used for any other purposes or shared with third parties without your consent.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, AI technology, or legal obligations. Changes will be posted on this page, and the effective date will be updated accordingly.